Welcome to Panel 12, where we dive into the minds of marketing and social media experts to explore what it really takes to build an authentic brand presence that resonates with audiences and drives engagement. In this panel, Dominique sits down with Danielle Hill, Isabel from Fairy Fox Digital, and Dylas, a soul storyteller, to get insights into their approaches to creating powerful, purpose-driven content. Whether you’re a seasoned business owner or just starting out, this discussion provides practical tips on how to show up authentically and strategically across social media platforms.

Key Discussion Points:

The Power of Authenticity: Why showing up as your true self builds trust with your audience and how authenticity is the new currency of social media.

Creating a Consistent, Aligned Brand Presence: How to start with who you are and integrate your values and unique qualities into your content, making social media work for you.

Storytelling that Resonates: Tips for using personal stories and behind-the-scenes glimpses to connect emotionally with your audience, illustrated by real-life examples from each panelist.

Repurposing Content to Maximize Reach: Strategies for taking one piece of content (such as an email or blog) and adapting it for different platforms to reach more people with less effort.

Working with the Right Platform: Insights into each panelist’s favorite platforms (Instagram, Pinterest, TikTok, and YouTube) and practical tips for getting started, managing, and expanding reach on each platform.

Overcoming Content Creation Overwhelm: Tips for scheduling, organizing, and simplifying content creation, making it less overwhelming and more enjoyable.

Panelist Highlights:

Danielle Hill (Social Media Manager & Content Strategist) - Danielle specializes in helping businesses master TikTok and Instagram through short-form video, storytelling, and strategic messaging. She shares how creating content in batches, organizing media, and using short, impactful video clips can make a big difference in engagement.

Instagram: @itsdaniellehill

Isabel, Fairy Fox Digital (Social Media & Video Content Specialist) - With a focus on Pinterest and Instagram, Isabel shares insights on repurposing content, optimizing visuals, and using storytelling to guide audiences from social platforms to your website. She encourages creators to start with long-form content like blogs or emails and break it down for social media.

Instagram: @fairyfoxdigital/

Facebook: www.facebook.com/fairyfoxdigital

Dylas (Soul Storyteller & Jewelry Designer) - Merging storytelling with bespoke jewelry, Dylas works with clients to create symbolic, customized pieces that represent their journey and help them stay grounded. She emphasizes creating from a place of high vibrational energy and celebrating each step in the journey.

Instagram: @fairyfoxdigital

Facebook: www.facebook.com/fairyfoxdigital

Pinterest: www.pinterest.com.au/fairyfoxdigital/

Key Takeaways & Tips:

Be Your Own Inspiration: Reflect on your unique journey and use that to guide your messaging. It’s not just about selling a product; it’s about sharing your story and connecting on a human level.

Repurpose & Schedule Content: Break down larger content pieces (like emails) into short snippets for social media, creating less work and maintaining a cohesive brand message across platforms.

Document Over Create: Instead of always “creating” content, capture moments from your daily life and business journey that reflect your brand values.

Celebrate the Small Wins: Building an online presence is a journey; celebrate every step, from the small milestones to the big breakthroughs, to stay motivated and in alignment.

Prioritize Platforms Strategically: Each platform has a unique vibe—focus on the ones that align best with your brand and audience. TikTok is great for spontaneous, unpolished content, while Pinterest and Instagram work well for visual storytelling and driving website traffic.

Favorite Tools & Strategies Shared:

Content Batching & Organization: Create albums or folders on your phone with different types of content (photos, B-roll, etc.) to make content creation faster and more streamlined.

Mindset & High Vibe Creation: Work on content when you’re feeling inspired and energetic; your excitement will come through and resonate with your audience.

Scheduling Platforms: The panelists discuss using scheduling tools for Instagram, Pinterest, and other platforms to manage consistency without feeling overwhelmed.

Stay Connected:

Website: intentioninflow.com

Facebook: facebook.com/intentioninflow

Instagram: instagram.com/energy.in.flow

Thank you for watching!

Your journey to a successful, soul-led business starts here.